Why Employee Storytelling is the Most Powerful Form of Recruitment Marketing

Why Employee Storytelling is the Most Powerful Form of Recruitment Marketing How can we encourage employees to be the storytellers on behalf of the employer brand? Weve asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Have a listen below and be sure to subscribe to the Employer Branding Podcast. Why is employee storytelling important? Employee storytelling is huge. I feel like employees have way more credibility than they used to even just 10 years ago. For instance the  Edelman Trust Barometer,  they show consistently that people trust others who are like themselves, more than they trust brands or executives from those brands. I share that information internally because in addition to broadcasting what its like to work in Indeed, were also an empowering and recruiting team. Part of that is saying, Hey, you should be doing this thing, and that thing, and sharing the stories. And we frame it up in a way that tells them that people trust individuals more than they trust big brands. Its something that lets them know that they are a lot more powerful than they think they are. Being able to capture those stories well really helps showcase those perspectives in a way that feels more trustworthy, like theres less of a gloss or sheen or marketing spin to it. Thats one of the things thats really important for us to preserv e as were helping them capture those stories. Whats your formula to success with employee storytelling? Its a little bit different with each group. So what works in sales, for example, is a very different story than when youre talking to someone in product or engineering. They care about different things, and one of the things that Ive done early on in my career is look at categories and motivators, and really try to map that back to the content of the story that were sharing. Were going through a content indexing process right now so that we can understand whats great content, what people get excited about, and how does that tie back to a motivator, so that we can better understand the types of content that are working. Were consistently trying be faithful in capturing an employees story, helping them crystallize their message. Everything that we broadcast, everything that we share is reviewed and approved by the employees themselves, which I think is really important so that they feel like their voice is heard, not just figuratively, but literally as well. How can we avoid making mistakes? The biggest mistake that Ive ever made in my career for employer branding was not taking the time to understand the voice of the employee, and thats a big part of it. So time is a function, but also being able to spend time with them, not just thinking about it, but spend time in engaging conversation, and watch the employees in their natural habitat. Its a bit of a documentarian, but listening to that, paying attention, and directly asking them what they care about, and asking specific questions that speak to their personal journey. One of the things that we will be doing here at Indeed is what I call culture jam sessions. Thats getting groups of people in a room and asking them whats unique about the Indeed experience from a perks perspective. What is your favourite unique perk that you have here at Indeed? And so thats everything from, I love the fact that we have a barista in the engineering office to make me coffee whenever I need a pick-me-up in the afternoon. Or, I enjoy the fact that we have pet insurance because I have a dog or whatever that may be, everyone has a different take on their benefits and what that means to them. So thats one example of a question. My favourite question to ask is, If working inside Indeed was a movie, what music would be on that soundtrack? You learn what kind of music your employees like to listen to, but you also learn how they feel when they come to work. Is it quick paced music? Is it happy? What kind of personality does it have? Not only can you tell a lot of stories by that, but youre also collecting thought for your employer branding content. Youre gathering words that they use to describe all the stuff. Youre also able to then pull together playlists around the different departments and say, This is the playlist for the product team, this is what it feels like to work inside Indeed if youre in product. Heres the music that they like to listen to. You have a whole new piece of content that you can share externally. Follow Bryan on Twitter @BryanChaney.

Tips to Prepare a Professional Resume For a Nursing Job

Tips to Prepare a Professional Resume For a Nursing JobIf you are one of the many nurses looking for RN resume writing jobs then you have most likely heard the ads, 'write my resume'. A resume can be a simple and fast way to direct your prospective employers towards your experiences and qualifications. Most people that begin this career path begin with a sample resume that they use as a template. You should do the same when you begin with a writing resume.The biggest mistake that you can make when preparing your resume is by writing in the same exact way that you have always written resumes before. You will end up changing the words around to make it appear like a professional resume. Just because you are changing the spelling of words does not mean that it is going to make your resume look professional.Some things to change are the titles of the chapters in your resume. Most times you can easily eliminate those titles when you are changing around the content. Try substituting someth ing shorter and more descriptive. Maybe try saying how you met the director of the nursing home or how you helped a patient out of the hospital. Try to remember that your prospective employer will already be aware of what they want to read from your resume.One thing that you can do to help your resume not only look professional but also make it stand out is to highlight what your strengths are. Perhaps your skills include communication or your medical knowledge. Make sure that you include those things in your resume and make them appear as such. You should be careful though as you do not want to give too much detail about your skills so that you appear unprofessional.When you are preparing your RN resume writing job, be sure to not only focus on the achievements but also on what your weaknesses are. Are there any areas in your resume that are glaring mistakes? Most likely your credentials and other details will look great, but your poor resume writing skills were the main reason why they were not included. As soon as you realize what your resume lacks, it will be easier to fix it and focus on what you did well.Even if you have been working in the health care industry for some time and have been doing everything right, an employer might still ask you for a statement of your past experiences. This is very common with new hospitals and other organizations. A formal employment interview can be another opportunity to speak to a potential employer. Think of this as another chance to give them the information that they need. Think of this as a chance to get the recruiter thinking that you might be able to provide him or her with the resources they need for their new facility.You may be surprised at how you can make an entire RN resume writing job that is entirely based on your qualifications. Not only will you be able to provide a concise and professional statement but you will also be able to come up with a catchy title for the statement. At the very least, you will be able to share your enthusiasm for nursing.RN resume writing jobs can be done very simply and easily if you do not want to spend hours writing them out. It is just a matter of knowing where to find quality samples and a little bit of patience to see it come to life.

Why I really dislike the phrase Find Your Perfect Job

Why I really dislike the phrase Find Your Perfect Job This is a phrase which you see plastered all over graduate recruitment and careers websites and it gets right on my nerves. Now don’t get me wrong, it’s not for a minute because I think that you should give up on trying to find something that suits you and just settle for any old rubbish which pays the bills. You all deserve better than that â€" and if you are a Warwick student checking myAdvantage regularly, you will know that there are a steady stream of alumni and employees coming onto campus to recommend and talk with enthusiasm about the jobs they do. But perfect? Yes, even a perfect job is not impossible, but here are the reasons why I wish the phrase wasn’t used quite so often: 1) Jobs are not designed to be perfect The purpose of work is not to make you happy. Sorry. Of course, most employers will want very much for their employees to be happy â€" not just because happy employees make more effective employees, but also because they are human (on the whole). That said though, you are there because a job needs doing. You have to do something which someone will actually pay you for. There will probably be some bits of what needs doing which you wish it was not your responsibility to do. Most of this will still apply even if you decide to be courageous and take the risk of starting your own enterprise. But if you have researched the job before taking it on, with a bit of luck these elements will be much smaller than the occasions when you are thinking ‘I like doing this’ â€" that’s not perfect, but it sounds pretty good on the whole, doesn’t it? 2) Your perfect job might not exist Every careers professional will have a story of someone they’re working with who has said something like ‘I want to work in international development without leaving Barrow-in-Furness’ or ‘I want to be a nurse but I faint every time I see blood’. There may be people who have found their perfect job working in international development in Cumbria or nursing without a job of blood in sight, but most people who set such narrow expectations about their perfect job will be disappointed, and will probably overlook many slightly imperfect but entirely acceptable jobs in the meantime. Entirely satisfactory compromise can often be found where perfection cannot exist. Try talking to a few people you know well who like their work, and ask them ‘But…?’ The chances are that they will say things like: ‘I love the opportunity to help people but the pay isn’t very generous’, ‘I love the pay but I wish I had more time for my family’, ‘I love the travel but sometimes it’s so tiring.’ These don’t sound like people doing a perfect job; hopefully they are people who find that the bits of the job that they love make up for the aspects they don’t like. 3) You can never know enough to judge perfection All the Warwick careers consultants will from time to time see graduates who have decided that in terms of jobs and careers things have not worked out â€" sometimes after many years, and sometimes after just a few weeks. They have not found their perfect job. Sometimes the job has changed, sometimes it was not what they thought it would be. Many â€" I think most â€" of these will have done all the things that careers professionals suggest: Find out as much as possible about the job. Get relevant experience. Develop and think about your skills, interests, strengths and values. We still recommend these things because they will certainly make it more likely that you will find satisfactory work. But not much in life comes with certainty. Perfection is worth striving for, but failing to find it is neither unusual nor blameworthy. And sometimes it works the other way round, and the things which look particularly unsatisfactory beforehand turn out to be good. When I first decided to train as a careers professional and most of the work was in schools, the element that looked least satisfactory to me was the need to work with teenagers. If I had decided not to do the training because I was waiting for the perfect opportunity, I would never have discovered how much I enjoyed working with them. So there you are. Three reasons why I don’t like the phrase ‘Find your perfect job’. Of course it might just be that the websites which use that phrase don’t literally mean ‘perfect’ and are just encouraging you to think about what work might particularly suit you â€" in which case I hope this blog has encouraged you to do that, without reaching for the impossible.